Hi, Matthias here!

I'm a Regular guy, but I decided to follow my passion and live the dream life of a dad with my own business.  

I've been in your shoes before. Now i want to share my experiences, failures and successes with you in order to become a passionate Dadpreneur.

From Molecular Biologist to Rockstar Photographer to Dadpreneur 

  • I quit a safe job as a Ph.D. in molecular biology because something inside me told me to follow my passions of music and photography instead.  
  • I became a self-taught, international music photographer and took photos of some of the most famous music bands such as The Rolling Stones, Usher, Miley Cyrus, Metallica, Iron Maiden, and many more.
  • I worked with brands like Instagram and Red Bull and my work got published in international magazines, such as Rolling Stone Magazine.
  • In 2016, at the peak of my photography career, my first daughter, Mia, was born. Lin, my beautiful fiance, and I became parents, and this event changed our life completely. I began searching for an alternative lifestyle that would enable me to be there for my family and be the best dad I could be. 
  • The solution: I built an online platform, "How To Become A Rockstar Photographer”, (HTBARP) which become the most influential source of information for concert photographers worldwide. 
  • My online courses were bringing in 6 figures in revenue, my Podcast was listened to 100000+ times and my hashtag #htbarp on Instagram reached 475000+ photos (and is still growing).
  • In 2019, Noa, my son, was born and he showed me even more that becoming a Dad with my own business was the best decision I could have made.
  • By reading a shitload of books, consuming online courses, and surrounding myself with mentors, I was able to find the best tools to be as productive as possible and be able to establish good habits for my busy schedule as a Dadpreneur.
  • More and more of my Dad-friends asked me how I was able to leave the 9-5 rat race and find the right balance between being a stay-at-home dad with my own thriving business. That’s why I started this page.

I mention all this here, just to clarify that when I talk about being a dad with an online business, I do so from actual experience. I'm not an online guru who promises to make you rich overnight, but I want to show you how it's possible to be there for your kids while also working on your dream projects. 


1. Family 

2. Passion 

3. Transparency

CORE VALUE 1: Family First

My most important core value is my family, and every decision is measured against it. When I was at my peak of being a Rockstar Photographer, I started thinking about combining family and a career. During the 100 Podcast interviews I did with the best music photographers in the world, I realized that it’d be cool to be the tour photographer of Guns N Roses or Aerosmith, but then I would be away for years on tour with the band. I had to figure out another way and found it by building How To Become A Rockstar Photographer, my online platform/online business.
I read many stories about successful people who had focused primarily on their businesses and had forgotten about their families. Sam Walton, the founder of Walmart, said on his death bed, “I screwed it”, meaning that he was never there for his kids.

As important as our careers are, nothing is more important to us than our families. Our careers will end someday, but family is forever

Sean Doolittle - Baseball player

I didn’t want to become a dad who missed the most precious years with his kids; therefore, I made it my mission to become a Dadpreneur and thrive as a dad and entrepreneur working from home. Lin and I are trying our best to manage our working life balance and to keep our awesome relationship. So far, I guess we are doing something right.

CORE VALUE 2: Passion

All of my projects - studying molecular biology, building my international music photographer career, and running my online business were passion-driven. I said to myself, “Life is too short not to do the things that you love.”
I know many dads who are stuck in the 9-to-5 rat race and are living weekend to weekend. As a dad, a weekend is not even a weekend anymore. Everyone goes to the zoo on Saturday and Sunday, which makes the family trip even more stressful.
By living my passion, I wake up every morning, and I’m grateful that I’m able to work on my project. It never felt like work, and that’s the only way to achieve remarkable results. Was the transition from a full-time job as a molecular biologist to becoming a Dad with his own online business easy? Hell, no! It was a rollercoaster ride of emotions, and I invested a lot of time and money trying to figure things out by myself. On this page, I want to share my experiences and show you what worked for me.

CORE VALUE 3: Transparency

I heard about radical transparency the first time in Ray Dalio’s book “Principles.” In his book, he describes radical transparency as a tool to organize a company structure where everyone is involved in decision-making processes.
For me, transparency is critical for every aspect in my life. Be it your family and your partner and kids, your business, people you’re working with, or your friends.

I have watched you grow, over the years I have known you, through various stages in your life. Concert photographer, educator, businessman, mentor, and dad. The single greatest thing I ever achieved was being a stay-at-home dad... there simply is no bigger challenge, nothing more rewarding. 

- Steve Brazill, dad, Owner steve brazill photography 

Recommended Resources

A dad with a laptop and cell phone in one hand and his daughter, on the other hand, playing at a playground as part of my 5 Dadpreneur Habits.

5 Dadpreneur Lifestyle Habits

These are my 5 Dadpreneur habits that will help you to get mentally and physically fit to thrive as a Dad
and entrepereneur.

Freedom Machine Matthias Hombauer

The Feedom Machine Model

This is the ultimate guide on how to grow your own online business. Sell your courses on autopilot while spending precious time with your family.


On My Way To Becoming a Researcher

I started my career as a molecular biologist at the AKH in Vienna, Austria. I got a prestigious scientific stipend for my Ph.D. thesis and collaborated with the best labs in the world, such as the Salk Institute in San Diego. 

All was set for a bright scientific future, but 2 years into my Ph.D. thesis, an inner feeling told me something was wrong. 

My projects didn’t work as expected, I spent long hours in the laboratory (including weekends - my colleagues even went back to the lab after enjoying a concert together at 2 am!), my motivation declined, but I had no idea what I chould change! I had worked so hard to reach this point in my career and now I wasn’t happy anymore? What was wrong with me?


During my Ph.D. studies at the university of Vienna

Then, as I was riding my bike to work, I had a “vision” (now I know that this was my unconsciousness trying to figure out a way to escape my daily working routine). An inner voice said, “Why don’t you combine your loves of music and photography and become a concert photographer?”


Music always played a big part in my life and I played guitar in my own Death metal band when I was 13. At 15, I went to my first Guns N Roses concert with my mum & dad and this memorable event changed everything for me. Unfortunately, we didn’t have a lot of success with my band and so we split up a couple of years later. 

When I was 28, I bought my first digital camera, a Canon 40D and started to take photos of flowers, landscapes and portraits. I liked snapping photos, but never have imagined I could make a career out of it. 

So, here I was on my bike with this crazy idea of becoming a concert photographer. Back at work, I had a look in Google and found out that being a concert photographer really was a profession - and I wanted to be one! 


The day I received my Ph.D. degree, after 9 years of hard study, I decided to follow my two passions of music and photography instead. I had no experience of being a self-employed creative and I had never attended a photography or business class. However, this inner passion to work with my favorite rock bands kept me pushing through the fear and the obstacles to reach my goal.


One of the hardest decisions I have ever made

Let's Become A Rockstar Photographer

Here I was - a former researcher and self-employed photographer, who had to make as many mistakes as possible in order to learn about how the business as a creative works.

I started to shoot bands in small clubs in Vienna and I was lucky enough to get hired by a small student online magazine called, “FM5”. They provided me with access to bigger shows and I was able to build my Portfolio.

I can remember shooting TV On The Radio, my first well-known band and from that moment on, I was struck with the concert photography virus.

Shortly after I started as a concert photographer, I got the opportunity to work directly with Fatboy Slim, which opened a totally new world for me. I had backstage access, I could take portrait photos of my favourite idols and was joining them on stage to capture their show.


On stage with Vintage Trouble in front of 120 000 people

I became an international music photographer, shooting the well-known bands such as The Rolling Stones, Metallica, Red Hot Chili Peppers, Iggy Pop, The Prodigy, Nine Inch Nails, and many more. I got hired by brands such as Instagram, Red Bull, Vice and LiveNation, and my work was published in The Rolling Stone Magazine and showcased in international galleries such as the Centro Cultural Borges in Buenos Aires.

I had achieved a rockstar life and my dreams finally came true, until…

Becoming A Dadpreneur (with an online business)

…I became a dad. 

In 2016, my first daughter Mia was born which turned my life upside down. Shooting concerts in fucked up clubs was no longer my number one priority. I wanted to be at home for my little girl and care for her.

I have read far too many times, famous people such as Sam Walton and Steve Jobs, saying that the one thing they regretted most was that they were not there for their kids when it mattered most. This couldn't be me and I refused to believe that you couldn’t have both: a thriving career and an awesome family.

Around this time, a friend of mine gave me Tim Ferriss' “The 4 hours Workweek”, which opened my mind to new dimensions. “What can I do to automate my business and be at home with my family?”

The Solution:

Build an online business, from scratch, in the concert photography field. Again, I had no idea how to set up a homepage or how to build a worldwide audience.

I started with baby steps. I founded “How to Become A Rockstar Photographer”, an online platform where I posted blog posts about being a concert photographer. Soon, I realized that there were a lot of people out there who are just as passionate as I am but needed some help getting started. So I published my first e-book on my homepage, which eventually became “Shooting The Rockstars”, the first online academy for concert photographers.

HTBARP Matthias Hombauer

How To Become A Rockstar Photographer - my online business in the concert photography niche

 HTBARP (despite the weird name - every marketer will slap you in the face for this!) became a worldwide phenomenon with:

  • Students from 100+ countries,
  • 475000+ photos with #htbarp on Instagram,
  • 100000+ listeners to my Podcast (100+ 5* reviews)
  • and $150000+ revenue from my course sales

Being A Stay-At-Home Dad & Financial Freedom

In 2019, Noa, my second child was born, and I was more than happy that I had already chosen the path of being a stay-at-home dad. Everybody who has two kids might know how challenging it can be, and we needed everybody’s help to deal with it.

I planned to take one month off from HTBARP to be fully present for my family. However, it turned out we were so busy with our everyday life that it took me six (!) months to get back on track with my business. 

I feared that we were going to face financial challenges soon as I hadn’t had the time to create new content for the project. But the unexpected happened. People from all around the world were still eager to buy my courses. It showed me how powerful an automated online business could serve you in hard times, allowing you to focus on essential life projects such as being a dad who is there for his family in the best way possible.

Where It All Comes Together

More and more Dad-friends asked me how I left the 9-5 rat race and found the right balance between being a stay-at-home dad with my own thriving business. I heard them say, "Paternity leave was the best time in my life. Being present with my kids and seeing them grow up was more rewarding than anything else." And I agree 100%! How can you, as a dad, overcome the social norms and find a way to make this work for you?

My story might seem remarkable (one guy on one of my webinars told me, “This sounds like the classic Hollywood Hero story!”), but it's not. I walked a path the majority of us won't travel. Who quits a safe job in the biotech industry after nine years of studying to start something different, just because of a passion? Who stops at the peak of their new career and starts a business in a completely different field (online business), without any idea of how to even build a homepage?

I've always believed that the best way to predict the future is to create it yourself.

Peter Diamandis- Founder X Prize foundation, Co-founder singularity university

If you ask me if these decisions were easy, I would say absolutely not. I can, however, tell you that all the choices I made that were full of passion, worked out better than I could have ever dreamed of.

Since I want to help other dads experience this lifestyle, I decided to start this project.

This website is where all my experience from being a stay-at-home dad (with two kids) and running my own online business come together. I want to give you a behind-the-scenes look at how I was able to master my life projects in different fields (researcher, concert photographer, entrepreneur) and what I learned from the best experts and mentors.

If you’re a dad who is interested in finding a lifestyle that enables you to spend more time with your family, build a passionate business, and become the best version of yourself, this site might be a great place to start!


Help to Make Dreams Come true

Kaloi Duncan Saitoti, a friend of mine, is the first Maasai in his community who studied abroad, and he is now back on a mission to help provide families with basic necessities like shelter, food, healthcare, and education.

I want to help him. When you invest in your future through my work, you're also creating meaningful change in the world for the Maasai community. Because with every product you purchase, you support a person in need.

Saitoti Maasai Project


My aim with this project is to build a community of awesome Dadpreneurs who help and support each other and change the world for the better.